Sitemap Generators: Automating Google Sitemap Creation for Search Engine Optimization

Server-side Programs

CMS and Other Plugins

Downloadable Tools

Online Generators/Services

Code Snippets / Libraries

Google PageRank

Google PageRank

Google PageRank

Google PageRank reflects Google’s view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that they believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Google has always taken a pragmatic approach to help improve search quality and create useful products, and their technology uses the collective intelligence of the web to determine a page’s importance.

View Google’s Technology page for more information

Validate Your Website’s HTML and xHTML Markup!

W3C Markup Validation Service

W3C Markup Validation Service

W3C CSS Validation Service

W3C CSS Validation Service

With the increasing compliance by browser vendors to adhere to (some) of the W3C document and CSS standards, it is ever-increasingly important to use markup (tags), attributes, and coding practices that adhere to these standards as well.

Specifying document type and character encoding and using supported tags and attributes for the version of HTML (4.01) or xHTML (1.0 or 1.1 Transitional or Strict) not only increases the likelihood of your pages rendering properly and bug-free across multiple browsers and operating platforms, but also aide in your website’s ability to be indexed by spiders and crawlers and is the most important step in organic search engine optimization.

SEO Tips: Apache Virtual URLs for Dynamic Content

Apache URL Rewriting

Apache URL Rewriting

Setting up and using the Apache RewriteEngine and setting up custom Rewrite rules is the number one thing to do to ensure your dynamic page content gets completely indexed by Google and other search engine crawlers.

The process is very simple, requiring only that you are on an Apache web server and your hosting provider has the RewriteEngine enabled.

For additional information and documentation on setting up URL Rewriting on Apache visit: http://httpd.apache.org/docs/2.0/misc/rewriteguide.html

Google Analytics

Google Analytics

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.